Our reader is a hands-on enthusiast who is dedicated to his BMW and is interested in products that enhance his car both cosmetically and mechanically. The advertising constitutes a vital part of the magazine as it provides the reader with access to the newest parts at competitive prices.

We have purposely kept advertising rates low to make this medium accessible to large and small BMW suppliers. This insures an active marketplace for BMW parts and supplies that provides you with a source of buyers who will continue to purchase on a regular basis.

Because the content of Bimmer is so focused, each reader is a potential buyer for your BMW-related products. It goes without saying that the average BMW owner has the ability and the inclination to buy these products.

Not only will your ad in Bimmer get strong current exposure, but the message of your ad will endure- 84% of our readers save their copies of Bimmer for future reference.

Stan Michelman
Advertising Director

Laura Engel
Advertising Sales

Holly Lundgren
Advertising Coordinator

B&W	1x	3x	6x	8x
Page	$1090	$1045	$1000	$965
2/3p	810	775	745	720
1/3p	490	475	455	440
1/4p	405	390	380	365
2nd color:(non-commissionable) $75 for less than a full page, $125 for full page
Four-Color
Page	$1485	$1430	$1375	$1325
2/3p	1105	1055	1010	970
1/2p	915	875	835	800
1/3p	675	650	625	600
1/4p	555	530	505	480
Covers (Four-Color Only)
Inside Front	$1740	$1675	$1610	$1545
Inside Back	1525	1465	1405	1350
Outside Back	1845	1775	1705	1635
No Charge For Bleed

Advertising and Editorial Offices
42 Digital Drive, Suite 5
Novato, California, 94949
(415)382-2872 Phone
(415)382-0587 Fax

Commissions & Discounts

Agency Commission:
15% to recognized agencies.
Terms:
Net 30 days.

Circulation Information

Published eight times per year, distributed nationally by Curtis Circulation Company. Single copy price- $4.99. Subscription, 8 issues- $19.99.

Additional Terms

1. Agency discount (commission) forfeited if not paid within thirty (30) days from the date of invoice.
2. All past due invoices subject to a finance charge equal to 1.5% per month (18% A.P.R.) of outstanding balance.
3. Creditor reserves the right to employ a collection agency and/or attorneys to recover past due balances: therefore, such accounts will be subject to a reasonable attorney/collection fee equal to thirty percent (30%) of the outstanding balance.
4. All past due invoices will be subject to the "Short Rate." Any past due invoice(s) will be recalculated to the higher amount due for the frequency actually printed. "Short Rate" adjustments will also be made for any change (downward) in frequency agreement originally contracted for, either written or verbal.

IMPORTANT DATES:

Issue On Sale Space Close Camera-Ready Materials by February Dec 12 Oct 16 Oct 17 April Jan 30 Dec 4 Dec 5 May March 13 Jan 15 Jan 16 June May 1 March 5 March 6 August June 12 April 16 April 17 October July 31 June 4 June 5 November Sept 11 July 16 July 17 December Oct 30 Sept 3 Sept 4 February Dec 11 Oct 15 Oct 16

Insertion Orders: Insertion orders must be received by the Space-Close Deadline. If a change of copy is not received by the Materials Deadline, the contracted advertiser's copy that ran in the previous issue will be inserted.

Cancellations: Cancellations will not be accepted after the Space-Close Deadline. Cancellations for the cover ads must be made 90 days prior to the scheduled Space-Close Deadline.

Materials: Materials must be received by the Materials Deadline. Advertising materials will be returned at the advertiser's request. The publisher is not responsible for advertising material left more than three months.

Communications: Please contact the editorial offices of Bimmer by mail, phone or fax:

Bimmer
42 Digital Drive, Suite 5
Novato, California, 94949
(415)382-2872 Phone
(415)382-0587 Fax

Covers and body printed Web Offset and perfect bound. Trim size 8-3/8" x 10-7/8"

Space (non-bleed)	Width & Height
Full Page	7-1/4 x 10
2/3 page	4-3-4 x 10
1/2 page	7-1/4 x 4-3/4
1/2 page (Jr. Page)	4-3/4 x 7-1/2
1/3 page	4-3/4 x 4-3/4
1/3 page (Vert.)	2-3/8 x 10
1/4 page	3-1/2 x 4-3/4

Bleed size: 8-5/8" x 11-1/8". Live printing matter must be kept 3/8" from trimmed size of 8-3/8" x 10-7/8". Spread Bleed: 17-1/4" x 11-1/8". Spread non-bleed 16" x 10".

Digital-Format Submissions: Before submitting ads in a digital format, please request our Digital Requirements to make sure your submission is compatible with our system and assure quality reproduction. If not, your advertisement may be rejected. An appropriate press proof must be submitted with all digital ads.

Film requirements: Negative film, right reading emulsion side down, minimum 133 line screen, color 150 line screen preferred. All film must meet SWOP standards. Supplied negatives must be accompanied by appropriate proofs.

Publisher reserved the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
Publisher reserves the right to change rates at any time.
Publisher accepts no liability for damages due to advertisements not appearing in contracted issue.
All advertisements are subject to acceptance by the Publisher.
Publisher also reserves the right to decline or reject any advertising for any reason, at any time without liability, even though previously acknowledged or accepted.
Publisher shall not be liable for copy and/or key changes unless provided with complete replacement negative.
Advertising Responsibility: The purchaser of the advertising space assumes all responsibility fro the entire content of any such advertisements printed in Bimmer and assumes responsibility for any claims or costs if litigating claims arising therefrom against the Publisher.
Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict witht he provisions of the stated rates.